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How to sell soybean processing equipment in Latin America

the phenomenon of our dealer Global Extent

South America is the global epicenter of the soybean industry. Today, Brazil and Argentina grow three times more soybeans than the United States. In order to enter this market with processing equipment and gain a foothold in it, the manufacturer must first prove its quality and reliability in practice under conditions of intensive loads. Competition in this region is high, so buyers choose suppliers very carefully.

However, Ukrainian BRONTO extruders have been operating there for almost 20 years. And this success would not have been possible without our strategic partner, the Argentine company Global Extent S.R.L.

This fall marks the 20th anniversary of our partnership. During this time, our partners have not only sold about 500 of our extruders. During this time, they have helped provide hundreds of enterprises with reliable equipment at a competitive price across the continent — from Argentina and Brazil to Uruguay, Paraguay, Bolivia and Chile.

The dealer who became the market driver:

In South America, this company is known to everyone involved in agribusiness. Their head office is located in Argentina, and a powerful representative office operates in Chile. But their main difference from classic distributors is that they do not simply “resell iron”. They solve real problems of local farmers.

When Argentina introduced tough export duties on raw soybeans to stimulate livestock farming, many farmers found themselves in a dead end. Argentine colleagues quickly orientated themselves and offered the market an alternative solution — BRONTO extruders (in particular, our most popular model E-1000). They gave farmers a tool to process soybeans on site, obtain high-quality cake and oil, and make money from it even in times of crisis.

What is the secret of our partner’s success?

The partner team has built its reputation on a comprehensive approach that makes them undisputed leaders in their segment:

Full-range warehouse and logistics without expectations.

The distance from Ukraine to Argentina is huge, but despite this, the distributor’s customers never wait for months. The company purchases equipment in containers in advance. They have created a powerful spare parts hub on the continent. Even in the most difficult times, they ensure uninterrupted supply, so none of their client’s plants are idle due to a lack of parts.

  • Own factory for experiments.

To fully understand customer needs, the Argentine partners built their own soybean processing facility 500 km from Buenos Aires. There, they tested equipment, experimented with technologies, and demonstrated live to customers how extruders work in real “field” conditions. This is a level of involvement that few can replicate.

  • Market education and powerful marketing.

They never miss a single specialized exhibition. Over time, their educational activities expanded: the company began organizing its own large-scale conferences. They brought top professors from the USA, gathered hundreds of farmers, and scientifically proved the effectiveness and profitability of extrusion.

  • Local service.

The dealer team’s technical expertise allows them to resolve any issues on-site, providing customers with peace of mind and confidence for the future.

20 years of trust

Today, hundreds of our E-1000 extruders are operating on the American continent. Each of these machines is the result of many years of work by this team.

For us at BRONTO, this partner is our eyes, hands and voice in South America. Their energy, understanding of the local market and uncompromising approach to service have made Ukrainian equipment the standard of quality in the most “soy” region of the planet.

New markets and new challenges lie ahead, but the experience of working with Global Extent proves the main thing: when quality equipment falls into the hands of true professionals, there are no boundaries for such a tandem.

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